Coffee Talk - Leasing in 2026: Back to the Future
Zoom
Event Details
Program Overview
The leasing landscape has evolved—and yesterday’s playbook no longer delivers today’s results. In this forward-thinking virtual session, Brandi Lugo explores how renter expectations have shifted and why traditional techniques fall short in a modern, digital-first market. Learn how to leverage social media and emerging tools to attract and engage prospects, stay relevant in a fast-changing environment, and develop smart strategies to compete—and win—in saturated markets. Walk away with practical insights to future-proof your leasing approach and get ahead of the curve.
Meet our Speaker
Brandi Lugo, CAM, NAAEI Faculty
Director, Sales Training, Northland
Volunteer, SEFAA Education & Career Committee
Brandi Lugo serves as the Director of Sales Training for Northland, where she is responsible for developing and leading sales training programs that drive performance and elevate the customer experience. With over 25 years of experience in the multifamily industry, Brandi has built her career from the ground up starting as a Leasing Consultant and working her way up to her current role in Training giving her a deep understanding of onsite operations and what it takes to succeed.
For the past eight years, Brandi has dedicated her career to training and development, specializing in sales strategy, communication, and creating impactful prospect and resident experiences. She is passionate about helping teams move beyond transactional leasing to build genuine connections that drive both results and retention. Brandi is known for her engaging, relatable style and her ability to turn everyday leasing interactions into meaningful connections.
Outside of work, Brandi is a proud wife and mom of two—one currently in college and one graduating from high school this year. She is also a devoted Kansas Jayhawks fan and spends her free time either enjoying weekends at Disney World or tackling home improvement projects with her husband.
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*Event prices and dates are subject to change.
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What is PAC?
The purpose of a political action committee (PAC) is simple: to raise funds and elect candidates who understand and support our issues and interests.
Why Should I Get Involved?
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