Marketing and Advertising Opportunities

Amplify your marketing efforts by leveraging our digital marketing and advertising opportunities. Open to exclusively to our members, SEFAA offers the ability for suppliers, communities, and management companies to select from a diverse range of cost-effective packages and duration terms for exposure.

BENEFITS

  • Promote your company in a featured message sent directly to members’ inboxes 
  • Our Constant Contact database includes: 
    • 3,601 active contacts 
    • 16% average open rate 
    • 4% average click-through rate 
  • Segregated email lists of Management Companies, Communities, and Vendors 
  • We also maintain an email list of Non-Members 
  • New members are acquired daily through sign-up forms on our website and social media 
  • Receive a breakdown of how many people opened and clicked through to your website 
  • Note: Sponsors are not able to receive the specific list of emails due to GDPR policies

DETAILS

Availability: 2 spaces per week – 104 spaces per year – per platform 

  • Spaces are per platform, meaning the sponsor selects which channel to be featured on 
  • Interested sponsors may be put on a waiting list if spaces sell out 

Pricing: $99 per post (for one channel) 

Specifications:

  • Sponsor must submit content through either of the below options. Word count varies based on the desired channel:
    • Facebook: 40-80 characters
    • Twitter: 71-100 characters (Note: There is a limit at 280 characters)
    • Instagram: 138-150 characters with 5-10 hashtags
  • OPTION 1: Send us the post content and provide an image designed at 640 (W) x 640 (H) pixels in either JPG/PNG format.
  • OPTION 2: Send us the post content and provide a video (between 60 - 120 seconds long) by either:
    • Filming it on a iPhone or Smartphone and email us the final video.
    • Emailing us the MOV or MP4 video file, shot in either an aspect ratio of 4:5, 9:16, 1:1 or 16:9. We recommend using Loom (free product, audio/video recording service).
    • Sharing the URL link if the video is already on YouTube (only applicable to Facebook & Twitter).   

Terms & Conditions 

  • Sponsor must design and provide the purchased advertisement 
  • Sponsor must provide text to include in the posting 
  • If the sponsor needs design assistance, labor is billed hourly at $65/hour

BENEFITS

  • Social media is a fast, interactive way to connect on a personal level with leads 
  • SEFAA currently utilizes (3) social media channels which include: 
    • Facebook: over 1,400 likes with an average of 3+ likes per week 
      • Average reach: 97 people per month have a post reach their screen 
    • Twitter: over 551 followers with an average of 1+ follow per week 
      • Average reach: 1,736 impressions per month 
    • Instagram: over 1,200 followers 
      • Average reach: 616 per month have a post reach their screen 
      • An average of 30 people will view an Instagram story 
  • Respond directly to engaged viewers 
  • Posts are fully optimized to include a company’s @ tag and are published during peak hours of the day

Purchase

DETAILS

Availability: 6 spaces 

  • Note: November 1 – December 31 reserved for Circle of Excellence 
  • Interested sponsors can be put on a waiting list if spaces sell out 

Price: $255 for 3 months

Specifications:

  • Sponsor must design or provide image at 728 (W) x 90 (H) pixels in either JPG/PNG format. 
  • Include desired URL hyperlink (or where you would like the website ad to direct to).

Terms & Conditions 

  • Sponsor must design and provide the purchased advertisement 
  • If the sponsor needs design assistance, labor is billed hourly at $65/hour

BENEFITS

  • Website ads are a great way to capture the attention of thousands 
  • With our new and improved SEFAA website, we are gaining significant traction 
  • Since our August 2018 live date, we have had: 
    • 6,054 page views 
    • 960 users browse the site for an average of 3 minutes 
    • 1,500 sessions (or visits) 
    • Majority of acquired users through direct visits and organic searches 
  • Websites ads are linked directly to a sponsor’s site 
  • Reach a targeted audience of industry customers 
  • Promote discounts, innovations, products, and more

Purchase

DETAILS

Availability: 2 spaces per month

  • Interested sponsors may be put on a waiting list if spaces sell out 

Pricing: $350 per email blast 

Specifications:

  • Sponsor must include desired Subject Line and Pre-header (if applicable). 
  • Sponsor must submit content through either of the below options. We recommend a content range between 50-200 words.
  • OPTION 1: Design and send us an image at least 600 pixels wide (height is flexible based on content). Accepted formats include JPG or PNG.
  • OPTION 2: Compile and send a word doc that includes final, approved content and links. Pictures must be sent as separate attachments and sponsor must denote desired placement.

Terms & Conditions:

  • Sponsor must design and provide the purchased advertisement 
  • If the sponsor needs design assistance, labor is billed hourly at $65/hour 
  • The sponsor does not have to provide a “finished image”; a word document of text and pictures is also accepted

BENEFITS

  • We regularly issue email blasts to our members regarding upcoming events 
  • Promote your company in a featured message sent directly to members’ inboxes 
  • Our Constant Contact database includes: 
    • 3,601 active contacts 
    • 16% average open rate 
    • 4% average click-through rate 
  • Segregated email lists of Management Companies, Communities, and Vendors 
  • New members are acquired daily through sign-up forms on our website and social media 
  • Receive a breakdown of how many people opened and clicked through to your website 
    • Note: Sponsors are not able to receive the specific list of emails due to GDPR policies

Purchase

DETAILS

Availability: 6 spaces 

  • Note: November 1 – December 31 reserved for Circle of Excellence 
  • Interested sponsors can be put on a waiting list if spaces sell out 

Specifications:

  • Sponsor must design or provide image at 728 (W) x 90 (H) pixels in either JPG/PNG format. 
  • Include desired URL hyperlink (or where you would like the website ad to direct to).

Terms & Conditions 

  • Sponsor must design and provide the purchased advertisement 
  • If the sponsor needs design assistance, labor is billed hourly at $65/hour

BENEFITS

  • Website ads are a great way to capture the attention of thousands 
  • With our new and improved SEFAA website, we are gaining significant traction 
  • Since our August 2018 live date, we have had: 
    • 6,054 page views 
    • 960 users browse the site for an average of 3 minutes 
    • 1,500 sessions (or visits) 
    • Majority of acquired users through direct visits and organic searches 
  • Websites ads are linked directly to a sponsor’s site 
  • Reach a targeted audience of industry customers 
  • Promote discounts, innovations, products, and more

Purchase

DETAILS

Availability: 1 space per month

  • Interested sponsors may be put on a waiting list if spaces sell out

Pricing: $750 per post, banner ad included

Specifications: 

  • Sponsor must submit content via a word document attachment (400-500 words recommended) and provide their desired blog post title.
  • For any artwork or images that correlate with the post, please attach and send them via JPG/PNG format.

Terms & Conditions

  • Sponsor must design and provide the purchased advertisement
  • If the sponsor needs design assistance, labor is billed hourly at $65/hour
  • Sponsor must provide text to include in the posting

BENEFITS

  • Receive the same benefits as website ads, plus the additional real estate!
  • Our main banners the prime location to market your business 
  • Banners will link directly to a blog post so viewers can receive more information
  • Websites ads are linked directly to a sponsor’s site
  • Reach a targeted audience of industry customers
  • Promote discounts, innovations, products, and more

Purchase

RECEIVE A POST-AD ROI REPORT

Sponsors will also receive a comprehensive report of analytics to showcase their ROI from a given campaign. This report will be tailored to metrics available per platform.

FOR ALL PACKAGES: Sponsor must provide all content and visuals according to design specifications shared by SEFAA. If sponsor needs design assistance, support is available at $65/hour.