SEFAA Trade Show & Learning Labs

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Wednesday, July 17, 2019
2:00 PM - 8:00 PM (EDT)
Charles F. Dodge City Center Pembroke Pines
601 City Center Way
Pembroke Pines, FL 33025
United States

Event Details

Introducing A Night at the Movies

The South East Florida Apartment Association (SEFAA) brings together the state's top vendors for one of the largest multifamily housing industry trade shows in South Florida. While vendors showcase their products and services tailored to the multifamily housing industry, attendees are able to walk the trade show floor and network and participate in opportunities to win thousands in cash prizes!

This year's theme is A Night at the Movies! Exhibitors are encouraged, but not required, to decorate their booths drawing inspiration from award-winning movies, cult classics or even the prime cinema experience.

Attendee Information


Cost to Attend Trade Show: FREE

In order to attend the trade show, you must be a property or community professional. You do not need a ticket to attend as you will be able to register on-site as well.

Non-exhibiting vendors are not permitted to attend.

Get ready to browse the trade show floor, which is expected to EXCEED last year's event by showcasing new, creative decor, the industry's leading exhibitors, and more ways to win exclusive CASH prizes!

NEW! SEFAA Learning Labs

Earn your CECs prior to attending the Trade Show!

This year we are introducing SEFAA’s Learning Labs with the goal of providing a variety of educational sessions that attendees can enjoy prior to the Trade Show!

Please note: There will be two sessions occurring at each time. Attendees can select one or two sessions and earn one CEC per session.

Cost: Members: $15 (per session) | Non-Members: $20 (per session)

Learn more about the session by clicking below!

Career development panel featuring four management companies. Attendees will learn tips and tricks on how to advance in their careers.


  • Keri Walker Pfeifer, Senior Vice President, Bozzuto Management Company
  • Ashley McIntosh, Sr. Community Manager, Greystar

  • Timothy A. Bratcher, Property Manager, ZRS Management

  • Lourdes Ayala, Regional Director of Learning & Talent Development, Lincoln Property Company

Which Bills were passed into Law this 2019 Legislative Session? You may be surprised…

Presented by Barfield, McCain, P.A. This session will provide attendees a legislative overview and update of the bills affecting the multifamily industry in the 2019 legislative session.

Attendees will learn about the topics that were reviewed during the 2019 pending legislation session, which bills actually passed and reason others likely did not, how the outcome of this session may affect our practices and what issues and topics remain on the lookout for future sessions.   

Swag Bag Will Include:

  • Smokable Medical Marijuana
  • Sadowski Affordable Housing State Funds
  • Real Estate Development Impact Fees
  • Inclusionary Zoning
  • Emotional Support Animals
  • Housing Discrimination
  • Rent Control Measures

Leasing Consultants, get to your desks, pick up your phones and let’s show your Prada wearing boss how it’s done!

In a day an age of analytics, emails and voice recordings it’s pretty easy for a supervisor to know which consultants are in fashion and which are out. 

This class is designed for both Leasing Consultants and Managers to review techniques that will ensure success on your “Corporate Red Carpet”.

From customer greeting to rock-solid closes, and from employee motivation to employee accountability - we will collective explore award-worthy sales and management techniques.

It takes an entire team to create an award-worthy production, the Leasing Consultants and Assistant Managers must be on the same communication script as the Director.  This class will shoot some scenes of how communication can break down, and do some take-2’s on how to make it successful.

Leasing Consultants, Community Managers, and Assistant Managers hop in your limos and meet us at the SEFAA Trade Show & Learning Lab Extravaganza for your debut in; “The Manager Wears Prada” – Directed By:  “Trainer Don” Sanders  Produced By:  SEFAA.

Swag Bag Will Include:

  • Specific greeting, sales, closing & follow-up techniques
  • Specific employee motivational and accountability strategies
  • Specific communication strategies for increased performance
  • Specific team building ideas for cohesive management
  • And a ton of laughter

Presented by The Liberty Group. Attendees will gain knowledge and tips on the on how to recruit and hire the best candidates for your company.

Swag Bag Will Include:

  • Behavioral Interview Techniques/Questioning to help demonstrate real life/historical predictable behaviors of a candidate.
  • The true cost of hiring and retaining an employee.
  • Hiring options and the differences between: Temporary, Temporary to Hire, Direct Hire, Payrolling Services.

Exhibitor Information

Cost to Exhibit: Booth prices range from $900 to $1,575.

  Member Booth Cost Non-Member Booth Cost
Tier 1 (Red) $1,075 $1,575
Tier 2 (Green) $1,015 $1,515
Tier 3 (Blue) $955 $1,455
Tier 4 (Yellow) $900 $1,400




SEFAA Gives Back

SEFAA's Community Service Committee will be supporting the Broward Education Foundation and their Tools for Schools program to help local students in need. Teachers in Broward County depend upon donations of school supplies to make sure all students have the necessary tools for their education. We will be collecting school supplies during SEFAA’s Trade Show, and a donation table will be conveniently located by registration for more information and to drop-off your donation.

Most Needed Supplies

Amazon Wish List

*Event prices and dates are subject to change.

CANCELLATION POLICY: Cancellations and No-Shows are still responsible for payment. If you cannot attend the event, please remember that your registration is transferable for the same event. If you send someone to replace the original registrant, please ask that person to give the name of the person they are replacing at check-in. This will help prevent double billing.

Accounts Receivables: If your account is past due 60 or more days, you will not be able to register for any of our upcoming programs, seminars or educational events until your account is brought up to current. An account can be brought current through Member Compass or calling the SEFAA office at 561-447-0696.


July 17
12:00 PM - 3:30 PM Exhibitor Set Up All participating exhibitors must check-in at registration and be set up by 3:30 PM
2:00 PM - 2:45 PM Learning Lab: 2019 Legislative Updates Registration opens at 1:30 PM
2:00 PM - 2:45 PM Learning Lab: Grow Your Role Registration opens at 1:30 PM
3:00 PM - 3:45 PM Learning Lab: The Manager Wears Prada Registration opens at 2:30 PM
3:00 PM - 3:45 PM Learning Lab: The Recruiting and Hiring Process Registration opens at 2:30 PM
4:00 PM - 8:00 PM Show Time All attendees are required to check-in at registration before enjoying the show.
8:00 PM - 10:00 PM Exhibitor Tear-Down Exhibitors are permitted to close and tear-down their booths.

Attend to Play - Play to Win!

Our Trade Show game is back! This time, attendees will receive the Game Book upon arrival to the event. Make sure you receive a stamp or signature from each participating exhibitor. Once the book is completed, attendees will turn in their booklets for the chance to win one of our cash prizes!

  • $1,000 (1 prize available)
  • $500 (2 prizes available)
  • $250 (4 prizes available)

Exhibitors will also be raffling off their own prizes, so be sure to visit each booth!